Google Ads for Roofing
Practical, opinionated writing on Google Ads for roofing companies.
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How to Choose a Roofing Marketing Agency: 10 Questions to Ask
A buyer's guide for roofers — the 10 questions that expose a bad marketing agency before you sign, from account ownership and lock-in contracts to who actually runs your campaigns.
By Nick Berns · 11 min Read post -
How Roofers Get Recommended by ChatGPT (and AI Search)
More homeowners are asking ChatGPT and AI search who to hire. Here's how AI actually picks which roofers to recommend — and the seven things that get you on the list.
By Nick Berns · 8 min Read post -
How to Get Roofing Leads: 12 Ways That Actually Work
The 12 proven ways roofing companies get leads — ranked honestly, from Google Ads and LSAs to referrals and storm canvassing, with real cost-per-lead numbers.
By Nick Berns · 9 min Read post -
Google Display Network Ads Explained for Roofers
Wondering if Google Display Network ads are worth it for your roofing business? Here's a clear breakdown of how they work and when to use them.
By Nick Berns · 6 min Read post -
Dynamic Search Ads Explained: A Secret Research Tool for Roofers
Learn how Google Dynamic Search Ads work, why your website structure matters, and the two best times for contractors to use them as a research tool.
By Nick Berns · 5 min Read post -
Performance Max Explained: Should Your Business Use It?
Wondering if Performance Max is right for your roofing business? Learn how it works, the pros and cons, and who should actually use it.
By Nick Berns · 5 min Read post -
How Google Search Ads Work: A Roofer's Guide
Learn how Google Search Ads work for roofers, from PPC pricing to keywords, targeting and budgets. A clear guide from Bluelight.
By Nick Berns · 5 min Read post -
Google Ads Not Getting Leads? Fix in 5 Steps
Google Ads not getting leads? Here are five simple steps I use to troubleshoot any account and find the source of the problem fast.
By Nick Berns · 6 min Read post -
Turn Off This Google Ads Setting Right Now
There's one Google Ads setting quietly draining the budget of roofing companies every single day. Here's the first thing I switch off the moment I take over an account, and exactly why.
By Nick Berns · 5 min Read post -
Google Ads Conversion Rate Explained
Wondering what a good Google Ads conversion rate is for your roofing or reno business? Here's what the number means, what to aim for, and how to fix a low one.
By Nick Berns · 4 min Read post -
4 Keyword Types That Always Waste Money in Google Ads
Roofers, these four Google Ads keywords quietly drain your budget. Learn which ones to cut so your ad spend reaches homeowners ready to buy.
By Nick Berns · 5 min Read post -
Google now set to charge GST on AdWords clicks in New Zealand
What the introduction of GST on Google AdWords means for New Zealand businesses, and what to do about it.
By Nick Berns · 4 min Read post -
Why You Need Call Tracking
Why phone calls remain the most underestimated source of leads — and how call tracking turns them into measurable marketing data.
By Nick Berns · 5 min Read post -
How to get a GST invoice from Google Ads
Step-by-step guide to download GST tax invoices from your Google Ads account in New Zealand.
By Nick Berns · 3 min Read post -
When to use Google Ads, SEO, or both
How new and growing businesses should sequence Google Ads and SEO investment for the strongest combined return.
By Nick Berns · 4 min Read post
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