Remediation Company Case Study

How We Generated $112K Revenue for 445 Property

See how we helped Craig from 445 Property get more quality leads and $112K in additional revenue from remediation jobs in Auckland.

ABOUT 445 PROPERTY

www.445property.co.nz
445 Property website screenshot

Craig's been in Auckland's building game for 30 years. While other builders chase weekend touch-ups, his team tackles serious weathertightness solutions and complete re-cladding jobs.

  • Recladding - Complete exterior makeovers
  • Deck rebuilds - Full membrane replacement & reconstruction
  • Reroofing - Metal & membrane roof repairs
  • Repainting - Exterior painting & prep work

No band-aid fixes - just proper remediation work that actually lasts.

What We Needed to Overcome

445 needed to cut through Auckland's crowded building market and get in front of serious homeowners, that wanted proper restorations, not just quick patches.

Tirekickers

Separating real jobs from tirekickers expecting $500 fixes for $15,000+ problems.

  • No band-aid fixes for structural issues
  • No "silicone will fix it" customers
  • Serious remediation work only
  • Full restorations, not quick patches

Cowboys

Standing out from cowboys and fly-by-night's calling themselves specialists.

  • 30 years of real building experience
  • Proper weathertightness knowledge
  • Building consent expertise
  • Not a side hustle operation

Quality

Finding property owners ready to invest properly. Minimum $8,000 jobs only.

  • Confirmed leaky building issues
  • Investment mindset, not expense
  • Long-term solutions wanted
  • Serious structural problems

Better Targeting

Not all Auckland neighborhoods support quality restoration investment.

  • Higher-income area focus
  • Premium property values
  • Investment-capable homeowners
  • Quality-focused standards

How We Tackled the Challenge

445's problem wasn't their expertise - it was connecting with the right customers.

1

Website Revamp

Old site looked like every other builder. We rebuilt it to show specialist expertise.

  • Clear service differentiation
  • Powerful testimonials
  • Conversion-focused design
  • Mobile optimization
2

Lead Tracking System

Flying blind on $50K vs $500 jobs. Our tracking system changed everything.

  • Source attribution tracking
  • Project value monitoring
  • Service-specific leads
  • ROI measurement
3

Real-Time Dashboard

Real-time lead insights, not outdated monthly reports.

  • Lead quality metrics
  • Keyword insights
  • Geographic performance
  • Feedback loop
4

Google Ads Strategy

Surgical precision to attract serious homeowners and filter out tirekickers.

  • High-intent keyword targeting
  • Geographic precision
  • Negative keyword filtering
  • Powerful ad copy

Our Results

We are proud of the results our targeted campaign delivered for 445 Property.

171
LEADS
Homeowners in Auckland
18
JOBS BOOKED
11% close rate
$112k
TOTAL REVENUE
Average deal: $6.2k
$39
COST PER LEAD
Industry average: $250
13x
RETURN
Return on advertising
$8.3k
INVESTMENT
Over 3 months

Want to see these kinds of results for your business?

Let's have a chat
Craig Duffy – Managing Director, 445 Property
Craig Duffy
Managing Director, 445 Property
"Nick and his team have been instrumental in setting up our Google Ads account and managing it seamlessly. Thank you so much for helping our business generate leads."