We Generate Leads for Roofers.
With Powerful Google Ads. We Generate
Leads for Roofers.
With Powerful.
Google Ads.
We help AU & NZ roofers build a powerful lead engine & keep the crew busy. Our battle-tested strategies attract homeowners ready to invest & filter out tyrekickers. Dominate your market with the leading roofing marketing agency.
Per Booked Job
For Clients
To First Results
Serious Marketing. Serious Results.
See how roofers grow with our powerful lead generation system.
You're here because you don't have a reliable pipeline.
You are tired of bad leads. Tired of tyrekickers. Tired of paying for marketing that doesn't work.
-
Working for a marketplace
Their approval rate = your whole month. Quote sharp and hope. When approvals dry up there is nothing you can do except quote more and hope harder.
-
Referrals Are Inconsistent
Word of mouth brings your best jobs. It just will not bring more of them when next month looks thin.
-
Burned by an Agency
You paid a generalist marketer who promised the dream of a full calendar and delivered a report full of clicks.
-
Subbing for Other Roofers
You are doing the work and someone else's name is on the job. You want your own jobs at your own margin.
-
Your Website Just Sits There
Homeowners search for a roofer in your area every day. Yours barely produces any leads.
-
The Roofer Down The Road
He is quoting the jobs you should be quoting. He is just in front of those homeowners first.
Whichever one you are, it costs you the same thing: you cannot plan.
Can't hire the next crew, can't order the next truck, no week off, because you do not know
what the next two months look like.
There is a better way.
Our Proprietary Roof Flow™ System
The system behind 100,000+ leads and $17M+ in client revenue.
-
Roofing-Only Targeting
Roofing is all we run. We know the exact searches that turn into roof jobs and the ones that burn your budget, so your ads show to homeowners in your area who are ready for a quote, not people browsing for a price.
-
Lead-Ready Landing Pages
Every click lands on a page built to make a homeowner pick up the phone instead of clicking away. We fix what is holding your site back first, so no lead goes down the gutter.
-
Exclusive Leads, In Your Account
Every lead is yours alone. No aggregator selling the same homeowner to three other roofers down the road. The ad account is in your name and you keep it, even if you leave.
-
Tracked, Reported & Optimised
Call tracking on every enquiry. You see what you spent, how many leads came in, what each one cost, and which ones turned into jobs. We optimise the account every month.
When we find a win in one roofer's account, it rolls out to every account we run.
You get the result without paying for the experiment.
Fresh leads in your inbox. Every Day.
Types of Leads We Can Generate for Your Roofing Business.
-
Want to re-roof our 1970s weatherboard, old iron is rusting through
Re-Roofing Leads -
Looking for a quote on a full roof replacement, budget around $35K
Roof Replacement Leads -
Building a new home in Silverdale, need a roofer for the new build
New Roof Leads -
Warehouse roof in East Tamaki needs a full assessment and quote
Commercial Roofing -
Want to swap our old roof for Colorbond, what colours do you do?
Long-Run & Metal Roofing -
Shingles lifting on the north side, repair or replace?
Asphalt Shingle Roofing -
Concrete tile roof, several cracked tiles and the ridges need repointing
Tile Roofing -
Flat deck roof leaking into the garage below
Membrane & Flat Roofs -
Spouting is sagging and the fascia is rotting at one corner
Spouting, Gutters & Fascia -
Roof looks tired, keen to get it restored and repainted before we sell
Roof Restoration & Painting -
Few loose sheets and a cracked ridge cap after the wind, need fixing
Roof Repair Leads -
Water coming through the ceiling in the lounge, need someone this week
Roof Leak Leads
Getting started is easy.
We work with roofing companies that are ready to grow.
If you have crews to keep busy, a phone that needs to ring more, and you're done relying on referrals, we should talk. We work with ambitious roofing companies who are ready to grow.
Why Roofers Choose Bluelight.
Read what customers say about working with us.
"Nick's been incredible to work with. After experiencing some doubt in the early stages, he somehow managed to convince me to stick true and lean in. Now only 4 months in, things are really starting to explode. If you're looking to grow your biz through Google Ads, this is your guy."
"Nick and Bluelight has set up and successfully ran our Google Ads campaigns. They are incredibly successful, you can test and measure everything and the ROI and results stack up for themselves. If you want the phone to ring with genuine measurable leads then Nick is your man, and a good bloke too."
"Nick consistently delivered outstanding results in a highly competitive market. We achieved high rankings that drove significant organic traffic and quality leads to our website."
"Nick and his team have been instrumental in setting up our Google Adwords account and managing it seamlessly. Thank you for helping our business generate leads."
"Since Bluelight started supporting our organization, we have really appreciated their responsiveness, professionalism, high quality work and value for money."
"Very professional service. Thank you for taking the time to really understand my needs and setting up an excellent campaign for my business."
"Working with Nick and the Bluelight team has been incredible. Very responsive, attention to details, and we are so happy with our results."
"Responsive, highly competent and delivered great results. You guys have done a tremendous job for my business!"
"Working with Bluelight has been a wonderful experience! The team is attentive, helpful and knowledgeable. My website is already seeing an increase in leads."
FAQ
Everything you need to know about Roof Flow™.
We integrate with the tools you use.
Using something else? We connect to most roofing CRMs and job management tools.
You
Bluelight
- Your phone ringing.
- Your pipeline full.
- Your crew booked out.
“Getting your web site built and managed couldn't be any easier than working with these guys, highly recommend! Thanks guys!”
Ben Pearce Director at Roof Doctor LET'S CHAT!
From the Blog
Practical, opinionated writing on Google Ads for roofing companies.
-
How to Choose a Roofing Marketing Agency: 10 Questions to Ask
A buyer's guide for roofers — the 10 questions that expose a bad marketing agency before you sign, from account ownership and lock-in contracts to who actually runs your campaigns.
-
How Roofers Get Recommended by ChatGPT (and AI Search)
More homeowners are asking ChatGPT and AI search who to hire. Here's how AI actually picks which roofers to recommend — and the seven things that get you on the list.
-
How to Get Roofing Leads: 12 Ways That Actually Work
The 12 proven ways roofing companies get leads — ranked honestly, from Google Ads and LSAs to referrals and storm canvassing, with real cost-per-lead numbers.
More roofing jobs.
Starting next week.
Join awesome roofing companies already growing with Bluelight.