Case Study

How We Generated $1.1M in Revenue for Streamline

How Google Ads turned into $1.1M in tracked revenue for Streamline in 12 months.

READ CASE STUDY BOOK AN INTRO CALL

THE CLIENT

ABOUT STREAMLINE

www.example.com

With years of hands-on roofing experience, Streamline brings a personal, honest approach to the trade. They have built their business on quality workmanship and roofing solutions homeowners can count on, and in 12 months our campaigns helped turn that reputation into $1.1M in attributed sales.

Roof Repairs - Professional leak repairs and maintenance
Roof Replacements - Complete roof installations with quality materials
New Construction - Roofing for new home builds
Inspections - Thorough roof assessments and reports

No shortcuts - just quality roofing that protects what matters most: your home, your family, your peace of mind.

Locked case study

See the exact campaigns behind the $1.1M

Unlock the case study and see our winning campaigns.

Book a Call to Unlock the Case Study

THE CHALLENGE

What We Needed to Overcome

Streamline needed to cut through a crowded local roofing market and get in front of serious homeowners who wanted quality roofing services from an experienced professional, not just cheap patch jobs.

Time-wasters

Separating real roofing projects from tirekickers expecting quick fixes for serious structural roofing work.

No quick fixes for structural roof issues
No "just patch it" customers
Serious roofing projects only
Professional solutions, not temporary fixes

Cowboys

Standing out from handymen and DIY enthusiasts calling themselves roofing experts.

Years of real roofing experience
Proper structural calculations
Residential roofing expertise
Professional trade practice

Quality

Finding homeowners ready to invest in proper roofing work. Quality roofing projects, not quick patch jobs.

Confirmed roofing needs
Investment mindset, not expense
Quality workmanship wanted
Professional roofing projects

Better Targeting

Getting in front of the right homeowners in the right suburbs.

No handyman jobs
Quality roofing projects
Budget-capable homeowners
Quality-focused standards

Locked case study

See the exact campaigns behind the $1.1M

Unlock the case study and see our winning campaigns.

Book a Call to Unlock the Case Study

OUR SOLUTION

How We Tackled the Challenge

Streamline's problem wasn't their roofing skills - it was connecting with the right homeowners who valued quality roofing work and had the budget for proper repairs. In 12 months that changed, and the account returned 19x on ad spend.

Website Revamp

The initial site wasn't converting. We rebuilt it to showcase years of roofing expertise and quality workmanship.

Clear service differentiation
Before/after project gallery
Conversion-focused design
Mobile optimization

Lead Tracking System

Flying blind with no insight into where enquiries were coming from. Our tracking system changed everything.

Source attribution tracking
Project value monitoring
Calls and forms in one place
ROI measurement

Real-Time Dashboard

Real-time lead insights, not outdated monthly reports.

Lead quality metrics
Keyword insights
Geographic performance
Owner in the loop

Google Ads Strategy

Laser precision that weeds out small jobs and attracts investment-ready people who want the work done properly.

Precise keyword targeting
Geographic segmentation
Negative keyword filtering
Smart ad copy

Locked case study

See the exact campaigns behind the $1.1M

Unlock the case study and see our winning campaigns.

Book a Call to Unlock the Case Study

GROWTH SYSTEM

Our Results

We are proud of the results our targeted campaign delivered for Streamline.

335

LEADS

Substantive enquiries

JOBS BOOKED

20% close rate

$1.1M

TOTAL REVENUE

Average deal: $16.4k

$173

COST PER LEAD

Calls and forms combined

19x

RETURN

Return on total investment

$57.8k

INVESTMENT

Over 12 months

**Rachel Hunter** Operations, Streamline

Streamline Roofing — **Rachel Hunter** Operations, Streamline

Want similar results?

Book your intro call