Meet our team

Growing up, I always had my hands in something: pulling apart guitars to see how they worked, building my own effects pedals. After school I found myself drawn to the online world. You can write a website, publish it, and it's accessible for the whole world to see? How cool is that!

I started Bluelight in 2017, but not as what it is today. Back then we were a web design company based in Auckland, and over our first three years we built over 200 websites for businesses across New Zealand.

Building all those sites taught me something: a good-looking website is worthless if nobody finds it. Our customers didn't want websites. They wanted the phone to ring. So in 2023, we shifted our focus from building sites to generating leads, going deep into SEO and Google Ads. That's when we found our home in the home services space, working with construction and roofing companies.

The more we narrowed, the better our results got. We tightened our service offering around what actually moved the needle: Google Ads, paid acquisition, and landing pages built to convert.

By 2024, we'd found our people: roofers. Roofing stood out fast. The jobs are valuable, timing matters, and the difference between a good lead and a bad one is massive. So today we focus entirely on Google Ads for roofing companies, paired with landing pages that convert better than anything else out there. The best part for me is seeing a roofer's phone start ringing with serious enquiries instead of time-wasters.

When I'm not buried in campaigns, you'll find me hunting for the best eggs benni in town or walking on the beach and enjoying the sunset. I've got an old guitar that gets a workout once everyone's asleep, and I'm always up for a new trail or a local spot we haven't discovered yet.

I get that roofers don't have time for complicated marketing. You're busy managing crews, quoting jobs, and keeping customers happy. That's exactly why I keep things straightforward and focus on what actually works.