ChatGPT ads for roofers, tracked to booked jobs
Homeowners now ask ChatGPT who to call about a leaking roof. ChatGPT ads are live in New Zealand, Australia, the US and Canada, and most roofers haven't touched them yet. We run them as an add-on to Roof Flow™, right next to your Google Ads, and track every click to the job it booked.
A brown stain usually means water is getting through the roof. Repairs often run from a few hundred dollars to several thousand, depending on the cause and access.
Get a roofer to inspect it soon, before the damage spreads.
Homeowners are asking AI before they call. Our ads run on ChatGPT.
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ChatGPT -
Claude -
Perplexity -
Microsoft Copilot
Your next customer is on ChatGPT
Pick from the top three results.
Get an answer, then an ad under it.
Homeowners used to type "roofer near me" into Google and pick from the top three. Now a growing number open ChatGPT and describe the problem, and ChatGPT advertising for roofing companies puts your business in that conversation.
ChatGPT gives them an answer. Under that answer, it can now show an ad. If it's your ad, you're the roofer they call. If it's the roofer down the road, he gets the quote.
Right now the auction is thin. Most roofing companies don't know these ads exist, and the ones that do are running them without tracking. That window won't stay open: Google Ads looked like this in the early days too, and the roofers who learned it first are the ones still winning on it.
How ChatGPT ads for roofing companies actually work
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Matched to the conversation, not a keyword
There are no keywords to bid on. ChatGPT reads the conversation and shows ads that fit what the person is trying to solve. We guide that with context hints written in roofing language: reroofs, leak repairs, storm damage, re-roof cost questions.
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Shown below the answer, clearly labelled
Ads appear separately from ChatGPT's answer and are marked as sponsored. They don't change what ChatGPT says. They put your business in front of the homeowner at the exact moment they're deciding.
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Pay per click, tracked like Google Ads
You set a budget and a maximum bid per click. Every click lands on a roofing landing page, and the OpenAI pixel and conversion tracking report which clicks turned into calls and quote requests.
ChatGPT ads for roofers, done properly
The same Roof Flow™ discipline we use on Google Ads, applied to a new channel.
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Roofing-only context hints
We write the targeting around the questions homeowners actually ask before they book a roofer, and steer away from DIY, job-seeker and materials-shopping conversations that burn budget.
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Landing pages built for the question
Someone who asked ChatGPT about a leaking skylight shouldn't land on your homepage. Every ad goes to a page that answers their exact problem and asks for the quote.
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Tracked to the booked job
Pixel and conversion tracking on every enquiry. You see spend, leads, cost per lead and booked jobs from ChatGPT, side by side with your Google Ads numbers.
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Run beside Google Ads, not instead of it
Google Ads stays your engine. ChatGPT ads start as a capped test. If they beat Google on cost per booked job, we move budget. If they don't, we pull it. Your money follows results.
How much do ChatGPT ads cost for roofers in NZ, Australia and the US?
ChatGPT ads are bought on a cost-per-click basis, the same way you pay for Google Ads. OpenAI recommends a starting bid of USD $3–5 per click. That's well below what high-intent roofing searches cost on Google in most markets.
We start every roofer on a capped test of $500/month, carved from your total ad budget. Here's how that test pays for itself:
One booked reroof covers a year and a half of testing. That's the bar: we track cost per booked job from ChatGPT against your Google Ads numbers, and the budget goes wherever the jobs are cheaper.
This is an illustration of the break-even maths, not a lead forecast. ChatGPT ads are a new channel and we report the real numbers from your account every month.
ChatGPT ads are an add-on to Roof Flow™. The $500/month test budget goes straight to OpenAI. We quote the management fee on your intro call, before you commit.
See Roof Flow pricingChatGPT ads vs Google Ads for roofers
They're not competitors. They catch the homeowner at different moments.
Our recommendation for most roofers: Google Ads carries the load, ChatGPT ads get a test budget. If you're not running Google Ads properly yet, start there. See Google Ads for roofers.
Two ways to show up in ChatGPT
- Paid ChatGPT ads
You pay to appear under the answer when a homeowner asks about a roof problem. Switch on in 5 days, switch off any time. Results from week one.
- Earned
AI Search
ChatGPT names your company inside the answer itself, for free, because your website and reviews make you the obvious recommendation. Slower to build, compounds over time. We do this too.
Most roofers should do both. Ask us on the intro call.
How we launch ChatGPT ads for your roofing company
Live in five business days, tracked from the first click.
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Check your market
We confirm ChatGPT ads are running in your country, what location targeting is available there, and which roofing conversations are worth paying for.
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Build
Campaign, ad copy written in roofing language, context hints, and a landing page matched to the questions homeowners ask. Pixel and conversion tracking go in before any money is spent.
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Launch the test
Capped at $500/month to start, running beside your Google Ads. You see the numbers from week one.
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Compare and move money
Every month we put ChatGPT's cost per lead and cost per booked job next to Google's. Budget goes where the jobs are cheaper. When we find a win in one roofer's account, it rolls out to every account we run.
Who ChatGPT ads are for
ChatGPT ads make sense if you already have the basics working and want to get in early on the next channel before your competitors do.
- Crews
3+ crews or installers who need consistent booked quotes.
- Budget
$4,000+ a month in total ad spend, so the test doesn't starve your Google Ads.
- Systems
You answer the phone, follow up quotes and want every lead tracked.
If you're a one-man band still on the tools, this isn't the right time. Get the phone ringing from Google first.
The system behind it
These results come from Google Ads run on Roof Flow™. ChatGPT ads run on the same system, with the same tracking and the same discipline.
Bluelight since 2017, five years in roofing specifically. Before Bluelight's roofing work, Nick built the lead engine for one of New Zealand's major roofing lead marketplaces.
ChatGPT ads questions, answered
Can roofers advertise on ChatGPT? +
Yes. ChatGPT ads are open to businesses in New Zealand, Australia, the US and Canada, along with dozens of other countries, so roofers can advertise on ChatGPT in all four of our markets. Ads show under ChatGPT's answers when a conversation matches what you offer, such as a homeowner asking about a roof leak or the cost of a reroof.
How much do ChatGPT ads cost? +
You pay per click and set your own budget and maximum bid. OpenAI recommends starting bids of USD $3–5 per click. We start roofers on a capped test of $500/month from their total ad budget, and ChatGPT ads are an add-on to Roof Flow™, with the management fee quoted on your intro call.
Do ChatGPT ads change what ChatGPT recommends? +
No. Ads appear separately from the answer and are labelled as sponsored. If you want ChatGPT to name your company inside the answer itself, that's AI Search, which we also do.
Who sees ChatGPT ads? +
Logged-in adult users on ChatGPT's Free and Go plans. Users on paid plans like Plus and Pro don't see ads. That's still a large share of the homeowners using ChatGPT, and it's why we treat it as an addition to Google Ads, not a replacement.
Can I target my service area? +
Location targeting options depend on the country. We confirm exactly what's available in your market before launch and set targeting as tight as the platform allows. If it isn't tight enough to be worth your money, we tell you and don't run it.
Will ChatGPT ads replace Google Ads? +
No. Google Ads is still where most homeowners ready to hire go first, and it's the backbone of Roof Flow™. ChatGPT ads catch the homeowners who start their research in a conversation instead of a search bar.
How do you track results? +
The OpenAI pixel and conversion tracking on your landing page, plus our call tracking. You get one monthly report showing spend, leads, cost per lead and booked jobs for ChatGPT and Google side by side.
Is there a lock-in contract? +
3-month minimum so we can build a solid lead engine for your business, then month-to-month on 30 days' notice. The ChatGPT test can be switched off at any time.
What if it doesn't work? +
Our guarantee covers your Roof Flow™ Google Ads account: if the revenue we generate doesn't exceed your investment after 3 months, your service fee is waived until it does, or your fees are refunded. The ChatGPT test is a capped $500/month and can be switched off at any time.
Get in before your competitors do
Book a free intro call. We'll check whether ChatGPT ads are worth running in your market and show you exactly where your ad budget should go.
What you'll get
- ✓ ChatGPT ads availability check for your market
- ✓ Google Ads account audit
- ✓ Recommended test budget and break-even maths
- ✓ Conversion tracking setup check
- ✓ Custom roofing campaign roadmap
Or request a call back
Drop your details and we'll come to you on your timeline.
ChatGPT is a trademark of OpenAI. Claude is a trademark of Anthropic. Perplexity and Microsoft Copilot are trademarks of their respective owners. Logos are used to identify the products only. Bluelight is an independent agency and is not affiliated with or endorsed by any of them.