Case Study

How We Generated $1M in Revenue for LB

How Google Ads turned into $1M in tracked revenue for LB in just 10 months.

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THE CLIENT

ABOUT LB

www.example.com

With years of hands-on renovation experience, LB brings a personal, honest approach to the trade. They have built their business on quality workmanship and bathroom and kitchen renovations homeowners can count on, and in 10 months our campaigns helped turn that reputation into $1M in attributed sales.

Bathroom Renovations - Complete bathroom remodels from design to finish
Kitchen Renovations - Custom kitchens built around how you live
Full Home Renovations - Whole-home projects managed end to end
Design and Planning - Clear plans, quotes and timelines up front

No shortcuts - just quality renovations that transform what matters most: your home, your family, your everyday life.

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THE CHALLENGE

What We Needed to Overcome

LB needed to cut through a crowded Melbourne renovation market and get in front of serious homeowners who wanted a quality renovation from an experienced professional, not just the cheapest quote.

Time-wasters

Separating real renovation projects from tirekickers expecting a full bathroom for a tiny budget.

No quick fixes or patch jobs
No price-only shoppers
Serious renovation projects only
Professional solutions, not shortcuts

Cowboys

Standing out from handymen and cheap operators calling themselves renovation experts.

Years of real renovation experience
Proper design and detailed quoting
Residential renovation expertise
Professional trade practice

Quality

Finding homeowners ready to invest in proper renovation work. Quality projects, not small odd jobs.

Confirmed budgets up front
Investment mindset, not expense
Quality workmanship wanted
High value renovation projects

Better Targeting

Getting in front of the right homeowners in the right suburbs.

No small joinery or cupboard jobs
Quality renovation projects
Budget-capable homeowners
Quality-focused standards

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OUR SOLUTION

How We Tackled the Challenge

LB's problem wasn't their renovation skills - it was connecting with the right homeowners who valued quality work and had the budget for it. In 10 months that changed, and the account returned 26x on ad spend.

Website Revamp

The initial site wasn't converting. We rebuilt it to showcase years of renovation expertise and quality workmanship.

Clear service differentiation
Before/after project gallery
Conversion-focused design
Mobile optimization

Lead Tracking System

Flying blind with no insight into where enquiries were coming from. Our tracking system changed everything.

Source attribution tracking
Project value monitoring
Calls and forms in one place
ROI measurement

Real-Time Dashboard

Real-time lead insights, not outdated monthly reports.

Lead quality metrics
Keyword insights
Geographic performance
Owner in the loop

Google Ads Strategy

Laser precision that weeds out small jobs and attracts investment-ready people who want the work done properly.

Precise keyword targeting
Geographic segmentation
Negative keyword filtering
Smart ad copy

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GROWTH SYSTEM

Our Results

We are proud of the results our targeted campaign delivered for LB.

131

LEADS

Quality enquiries from calls and forms

$1M

TOTAL REVENUE

Attributed sales

$296

COST PER LEAD

Calls and forms combined

26x

RETURN

Return on total investment

$38.7k

INVESTMENT

Over 10 months

MONTHS

From launch to $1M

The Luxury Bathrooms team outside a finished home

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