Meet our team

Growing up, I always had my hands in something — whether it was pulling apart old radios to see how they worked or helping my old man with weekend projects around the house. After finishing school, I found myself drawn to trade businesses, especially the business side of how great local companies win work.

In my early twenties, I got the chance to work with companies that did excellent work but struggled to get the right enquiries. Roofing stood out quickly: the jobs are valuable, timing matters, and the difference between a good lead and a bad one is massive.

So in 2017, I took the plunge and started Bluelight. The idea was simple: help good roofing companies get found by homeowners who are ready to book inspections, quotes, repairs, and replacements without all the marketing fluff that does not move the needle.

Fast-forward to today, we focus entirely on roofing companies. The best part for me is seeing a roofer’s phone start ringing with serious enquiries instead of time-wasters.

When I'm not buried in marketing campaigns, you'll find me walking our dog along the beach or dragging the family out for weekend adventures through the Waitakeres. I've got an old guitar that gets a workout when everyone's finally asleep, and I'm always up for exploring new trails or local spots we haven't discovered yet.

I get that roofers don't have time for complicated marketing strategies — you're busy managing crews, quoting jobs, and keeping customers happy. That's exactly why I keep things straightforward and focus on what actually moves the needle.