How We Generated $752K in Revenue for Expert Renovations
See how we helped Tak Sopora from Expert Renovations get more quality leads and $752K in high-end renovation projects quoted in Auckland.
ABOUT EXPERT RENOVATIONS
Tak Sopora and the Expert Renovations team have been transforming Auckland homes for years. Where other contractors cut corners, Tak's crew delivers premium-tier renovations built around how a family actually lives in their home.
- Full-Home Renovations - Kitchens, bathrooms, additions & whole-home transformations
- High-End Finishes - Premium materials, joinery and craftsmanship
- Project Management - From first concept through to handover
- Property Value Uplift - Renovations that materially lift home value
No shortcuts — just renovations that lift the feel and value of a home, designed and delivered to a standard built to last.
What We Needed to Overcome
Expert Renovations needed to cut through Auckland's crowded renovation market and get in front of serious homeowners ready to invest in a full, high-end renovation — not handyman-grade work or $5K touch-ups.
Time-wasters
Separating real full-home renovation projects from tirekickers expecting $1,000 touch-ups for $40,000+ renovation work.
- No quick fixes for structural renovations
- No "just paint it over" customers
- Serious custom renovation only
- Designed solutions, not quick jobs
Cowboys
Standing out from handymen and DIY enthusiasts calling themselves renovation experts.
- Years of real renovation experience
- Proper design calculations
- Residential architecture expertise
- Professional design practice
Quality
Finding homeowners ready to invest properly. Minimum $30,000+ renovation projects only.
- Confirmed renovation needs
- Investment mindset, not expense
- Quality design wanted
- Complex renovation projects
Better Targeting
Getting in front of the right businesses in Auckland.
- No handyman jobs
- Quality renovation projects
- Budget-capable contractors
- Precision-focused standards
How We Tackled the Challenge
Expert Renovations' problem wasn't the calibre of their work — it was connecting with the right homeowners who could fund and value a full renovation.
Website Revamp
The initial site was outdated and not converting. We rebuilt it to show renovation expertise.
- Clear service differentiation
- Stunning gallery
- Conversion-focused design
- Mobile optimization
Lead Tracking System
Flying blind with paper and pencil, no insights into enquiries coming in. Our tracking system changed everything.
- Source attribution tracking
- Project value monitoring
- Renovation-specific leads
- ROI measurement
Real-Time Dashboard
Real-time lead insights, not outdated monthly reports.
- Lead quality metrics
- Keyword insights
- Geographic performance
- Owner in the loop
Google Ads Strategy
Laser precision that weeds out handyman-type jobs and attracts investment-ready people who want to transform their home.
- Precise keyword targeting
- Geographic segmentation
- Negative keyword filtering
- Smart ad copy
Our Results
We are proud of the results our targeted campaign delivered for Expert Renovations.
Want to see these kinds of results for your business?
Let's have a chat