How We Generated $5.6M Revenue for CRS
Discover the strategies that helped CRS achieve exceptional growth in the competitive New Zealand roofing market.
ABOUT CRS
CRS is a family-owned and operated roofing company, based in Auckland. CRS is dedicated to providing high-quality roofing services to both residential and commercial customers, primarily focused on long-run steel roofing.
With over 100+ years of combined team experience in the trades and a team of skilled roofing professionals they are equipped to handle all types of roofing projects, from small repairs to full roof replacements.
What We Needed to Overcome
CRS faced several key challenges that required a strategic marketing approach to overcome:
Lead Quality
CRS primary goal was to generate leads specifically interested in replacing their entire roofs, rather than those looking for minor repairs like fixing gutters or leaks. This focus required a nuanced marketing approach to specifically target homeowners considering substantial investments in their property.
Premium Service Focus
Additionally, CRS aimed to cater to a market segment seeking of high-quality Colour Steel roofing solutions. This necessitated a marketing strategy that not only highlighted the durability and aesthetic appeal of their Colour Steel products but also differentiated them from standard roofing options.
Target Customer Profile
Financially, CRS was targeting projects with a minimum value of $25,000, focusing on extensive, lucrative roofing contracts. This high-value threshold meant their marketing efforts needed to appeal to a more affluent demographic, capable of making significant investments in their homes.
Geographic Targeting
In terms of Geo, the company's focus was on the Auckland area. This required a localized marketing strategy that resonated with Auckland homeowners' specific needs and preferences, ensuring CRS's services were both relevant and appealing in this market.
How We Tackled the Challenge
CRS's challenge wasn't their roofing expertise - it was getting the right customers to find them. We needed a smart approach to connect their skills with homeowners needing serious roof work.
Website Revamp
CRS's old website wasn't converting visitors into leads. We rebuilt it to drive action.
- Conversion-focused design
- Clear roofing expertise showcase
- Mobile optimization
- Professional trust signals
Lead Tracking
CRS was flying blind on which leads turned into big roofing jobs. Our tracking changed everything.
- Source attribution tracking
- Lead quality monitoring
- Conversion analysis
- Real-time feedback loop
Performance Insights
Real-time performance data, not outdated monthly reports that don't help decision-making.
- Live dashboard tracking
- Conversion rate monitoring
- Lead quality assessment
- Budget optimization insights
Google Ads Campaign
Strategic Google Ads to attract homeowners needing serious roofing work, not DIY repairs.
- High-intent keyword targeting
- Geographic precision
- Professional ad copy
- Scaled from $2K to $6K monthly
Our Results
We are proud of the results our targeted campaign delivered for CRS.
Want to see these kinds of results for your business?
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