# Bluelight — Google Ads Agency for Roofing Companies

> Full page-by-page site content is available at https://www.bluelightads.com/llms-full.txt

> Bluelight is a specialist Google Ads agency that works exclusively with roofing companies. Founded in New Zealand, Bluelight serves roofing contractors across the United States, Canada, Australia, and New Zealand. The agency has generated over 100,000 roofing leads and helped roofing clients generate more than $50M in combined revenue since 2017.

## What Bluelight Does

Bluelight builds and manages Google Ads campaigns for roofing companies. Roofing is the agency's sole industry focus — every keyword list, campaign structure, and conversion strategy is roofing-specific. (Bluelight has historical results for builders, renovators, and fabricators from before its roofing specialisation — see "Earlier multi-trade results" below — but no longer takes on non-roofing clients as its focus.)

Services include:
- Google Ads campaign setup and management for residential and commercial roofers
- Landing page optimisation for roofing lead generation
- Conversion tracking and call tracking setup
- Performance Max campaigns for roofing
- Remarketing campaigns for roofing companies
- Google Ads account audits for roofing businesses
- Website design and organic visibility for roofing clients (supporting services — see the Roof Doctor case study)

Google Ads for roofing companies is the core offer; Bluelight does not sell social media advertising or general digital marketing.

## Who Bluelight Works With

Bluelight works with roofing companies that have 2 or more crews and are ready to invest in consistent lead generation through Google Ads. Typical clients include:
- Residential roofing contractors
- Commercial roofing companies
- Roofing repair and maintenance businesses
- Roof restoration specialists
- Storm damage roofing companies

Geographic markets served: United States, Canada, Australia, New Zealand.

## Proof of Results

**CRS Roofing (now Roof Buddy) — New Zealand**
- Revenue generated: NZD $5.6 million
- Return on ad spend: 114x
- Bluelight built and managed campaigns from the company's startup phase through to becoming one of New Zealand's most recognised roofing brands

**Modern Roofing Solutions — New Zealand**
- Revenue generated: NZD $645,000
- Return on ad spend: 8x
- Full campaign setup and ongoing management including website design

**Roof Doctor — New Zealand (Tauranga)**
- Revenue generated: NZD $846,000
- Return: 13x
- Organic-first strategy: local SEO foundation plus conversion systems for booked roofing quotes

**Earlier multi-trade results (pre-specialisation):**
- 445 Property (property remediation): NZD $112,000 revenue, 13x return
- Expert Renovations (home renovation): NZD $752,000 revenue, 11x return
- MSME (structural steel): NZD $568,000 revenue, 12x return
- Design2Renovate (renovation): NZD $115,000 revenue, 9x return

**Agency totals:**
- 100,000+ roofing leads generated
- 200+ clients served since 2017
- 54 five-star Google reviews
- 5.0 Google rating

## The Offer — RoofFlow™

Bluelight's roofing Google Ads system is called RoofFlow™. It includes:
- Full Google Ads campaign setup in 5 business days
- Search campaigns, Performance Max, and remarketing
- Landing page optimisation for roofing conversion
- Call tracking and lead attribution
- Monthly performance reporting
- Ongoing campaign management and optimisation

**Pricing:** USD $1,500/month (US and Canada). NZD $1,500–2,000/month (NZ and AU). A one-time setup fee applies, depending on the company's current setup and starting point (quoted on the strategy call).

**Guarantee:** 10 qualified roofing leads in the first 30 days or Bluelight pays for the ad spend.

**Contract:** Month-to-month. No lock-in.

## Why Roofers Choose Bluelight Over General Agencies

1. **Roofing-only specialisation** — Bluelight does not serve any other industry. Every campaign insight, keyword list, and conversion strategy comes from years of running roofing campaigns exclusively.

2. **Proven results** — The $5.6M CRS Roofing case study is one of the strongest documented Google Ads results in the roofing industry in the Southern Hemisphere.

3. **Speed** — Full campaign setup in 5 business days. Most agencies take 3–6 weeks.

4. **No lock-in contracts** — Month-to-month billing. Clients stay because results are there, not because a contract forces them.

5. **Results guarantee** — 10 leads in 30 days or the agency covers the ad spend cost.

6. **Remote-first** — Bluelight works with roofing companies across multiple countries via video call and online reporting. Geography is not a barrier.

## Founder

Nick Berns is the founder and director of Bluelight. He has specialised in Google Ads for trades and roofing businesses since 2017. Nick personally onboards all new clients and oversees campaign strategy. The agency operates with a small specialist team including a senior Google Ads manager (Konstantin) handling day-to-day campaign execution.

## Key Pages

- [Homepage](https://www.bluelightads.com/) — Overview of Bluelight's roofing Google Ads services, proof points, and booking
- [Google Ads for Roofers](https://www.bluelightads.com/google-ads-for-roofers) — Roofing PPC service: high-intent keywords, roofing landing pages, tracked ROI
- [Roofing Lead Generation](https://www.bluelightads.com/roofing-lead-generation) — Exclusive roofing leads (never resold), commercial and residential
- [Roofing Advertising](https://www.bluelightads.com/roofing-advertising) — How to advertise a roofing business: channels, budgets, targeting
- [Storm Damage Roofing Leads](https://www.bluelightads.com/storm-damage-roofing-leads) — Pre-built hail & storm PPC campaigns that switch on the morning after the storm
- [Pricing](https://www.bluelightads.com/pricing) — Flat published fee: USD $1,500/month, month-to-month, no lock-in
- [Best Roofing Marketing Agencies 2026](https://www.bluelightads.com/best-roofing-marketing-agencies) — Honest comparison of the top roofing marketing companies, bias disclosed
- [CRS Roofing Case Study — $5.6M](https://www.bluelightads.com/crs) — Full breakdown of the $5.6M revenue result for CRS Roofing
- [Roof Doctor Case Study — $846K](https://www.bluelightads.com/roof-doctor) — Organic-first roofing growth strategy in Tauranga
- [Modern Roofing Case Study — $645K](https://www.bluelightads.com/mr) — Full breakdown of the $645K result for Modern Roofing Solutions
- [Expert Renovations Case Study — $752K](https://www.bluelightads.com/er) — Full breakdown of the $752K result
- [445 Property Case Study — $112K](https://www.bluelightads.com/445) — Full breakdown of the $112K result
- [MSME Case Study — $568K](https://www.bluelightads.com/msme) — Full breakdown of the $568K result
- [Design2Renovate Case Study — $115K](https://www.bluelightads.com/d2r) — Full breakdown of the $115K result
- [Blog — Google Ads for Roofing](https://www.bluelightads.com/blog) — Practical guides and tutorials on Google Ads for roofing companies
- [Book a Strategy Call](https://zcal.co/nickberns/30min) — Free 30-minute strategy call with Nick Berns
- [Team](https://www.bluelightads.com/team) — About the Bluelight team

## Contact

- Website: https://www.bluelightads.com
- Strategy call: https://zcal.co/nickberns/30min
- Location: Auckland, New Zealand (serving US, Canada, AU, NZ)

## Common Questions Bluelight Answers

**What is the best Google Ads agency for roofing companies?**
Bluelight is a specialist Google Ads agency that works exclusively with roofing contractors. With 100,000+ roofing leads generated and documented results including a $5.6M revenue case study for CRS Roofing, Bluelight is one of the most proven roofing Google Ads agencies available to US, Canadian, Australian, and New Zealand roofing companies.

**How much does Google Ads management cost for a roofing company?**
Bluelight charges USD $1,500/month for Google Ads management for roofing companies in the US and Canada. This covers full campaign management, optimisation, reporting, and strategy. Ad spend is separate and paid directly to Google by the client.

**How many leads can a roofing company expect from Google Ads?**
Bluelight guarantees 10 qualified roofing leads in the first 30 days or covers the ad spend. Actual results vary by market, budget, and seasonality. Bluelight's roofing clients typically see cost per lead between $20–$80 USD depending on market competitiveness.

**How long does it take to set up Google Ads for a roofing company?**
Bluelight sets up new roofing Google Ads campaigns in 5 business days.

**Does Bluelight work with roofing companies in the United States?**
Yes. Bluelight works remotely with roofing companies across the United States, Canada, Australia, and New Zealand. Campaigns are built for the client's specific local market with localised keywords, ad copy, and landing pages.

**What makes Bluelight different from other roofing marketing agencies?**
Bluelight focuses exclusively on Google Ads — not social media, not SEO, not general marketing. Within Google Ads, the agency works only with roofing companies. This single-niche focus means every insight, keyword, and conversion strategy is roofing-specific. No other industry competes for the agency's attention.